El-Tawassol التواصل
Volume 27, Numéro 1, Pages 321-333
2021-06-30
The Essence Of The Interaction Between Supply Chain Management And Complexities Of Customers
Authors : Abdelhalim Lachache . Ali Debbi .
Abstract
The aim of this study is to clarify the essence of the interaction between supply chain management and customers. So it is necessary to know the adoption of supply chain management, as well as the importance of the customer as an active and profitable element to companies. To illustrate this, we conducted a field study in a group of companies and used the questionnaire as a tool to analyze the data we obtained using the SPSS program. This study found that supply chain management faces customers and has a great responsibility during delivery of the product and deals with the complexities it faces.
Keywords
Supply Chain Management (SCM) ; Customers ; Relationships ; Interaction
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