The Use of e-Marketing Tools and Its Impact on the Level of Brand Engagement: A Case study of Djezzy GSM in Algeria | ASJP

الريادة لاقتصاديات الأعمال
Volume 9, Numéro 1, Pages 283-294
2023-01-31

The Use Of E-marketing Tools And Its Impact On The Level Of Brand Engagement: A Case Study Of Djezzy Gsm In Algeria

Authors : ايراين ايمان . رؤوف مناف باسل . حاج عيسى سيد أحمد .

Abstract

This paper aims to study, determine and build knowledge about the impact of e-marketing tools on the brand attachment by analyzing the level of availability of these tools in Djezzy GSM in Algeria, and measuring the impact of these dimensions on brand attachment, where the research importance stems from the importance of the customers to the company and the importance of managing e-marketing tools related to their needs and requirements of the products and services provided by the company in order to enhance their loyalty and raise their level of satisfaction. The researchers used the statistical method in order to measure the impact of e-marketing tools on brand attachment by designing a questionnaire and distributing it to a sample of individuals and analyzing it statistically using SPSS program, and then discussing the results of the analysis to prove the research hypotheses.

Keywords

e-Marketing, Mobile, Blog, Social Media, Website, Brand attachment

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