A Sociological Analysis of the Impact of Digital Marketing on Consumer Culture *In light of the COVID-19 pandemic* | ASJP

مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 7, Numéro 8, Pages 308-315
2023-02-18

A Sociological Analysis Of The Impact Of Digital Marketing On Consumer Culture in Light Of The Covid-19 Pandemic

Authors : Hafidi Lilia .

Abstract

In light of the global development taking place and causing changes in the economic field, various countries have switched to digital marketing in an effort to ensure the quality presentation of their products and services and pursue client satisfaction. Moreover, the consumer’s demand for this type of virtual marketing increased in response to the COVID-19 pandemic, particularly after the urgent measures taken by some countries to prevent the epidemic's spread, such as quarantines and social confinement. Based on the aforementioned, the present research paper aims to present a sociological analysis of the impact of the COVID-19 pandemic on the socioeconomic and health dimensions of consumer culture given its relation to digital marketing.

Keywords

Digital marketing ; Consumer culture ; Covid19 pandemic

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام . عابد يوسف .
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi .
pages 74-88.

Thé Cultural And Linguistic Impact Of Gothic Literature On The Identity Of Algerian Teenagers: A Metamorphosis.

Said Houari Amel .
pages 257-268.

أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges- أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges- أهمية التعليم الالكتروني في ضمان استمرارية العملية التعليمية في ظل كوفيد 19. -تجارب دولية وتحديات- The Importance Of E-learning In Ensuring The Continuity Of The Educational Process In Light Of Covid 19 -international Experiences And Challenges

بوجيت مليكة .
ص 316-331.

التسويق الالكتروني وأثره على تحسين الأداء التسويقي للمؤسسات الاقتصادية دراسة حالة مؤسسة " Iris" E-marketing And Its Impact On Improving The Marketing Performance Of Economic Entreprises -case Study Of " Iris" Company Le Marketing électronique Et Son Impact Sur L'amélioration Des Performances Marketing Des Entreprises économiques - Etude De Cas De La Société "iris"

عبد الحفيظ حسام الدين .
ص 143-155.