المجلة العلمية للتربية البدنية و الرياضية
Volume 22, Numéro 1, Pages 655-665
2023-01-31
Sports Marketing Strategies In Developing The Performance Of Sports Sinstitutions.
Authors : Henni Maamar .
Abstract
The Object of the study aims to identify sports marketing strategies in developing the performance of sports institutions in Algeria, for this purpose, we used the method the descriptive approach to On a sample composed of(16) individuals, from employees of sports institutions and experts, Chosen as In random way, and for data collection, we used a a questionnaire tool that included many questions that the researcher wants to answer, from sports marketing strategies And its axes After collecting the results and having treated them statistically, we conclude the absence of clear strategies about sports marketing, the study recommended were the necessity of studying and knowing the internal and external marketing environment for each institution, setting goals and regulations for marketing, activating the role of scientific methods in the service of sports marketing.
Keywords
Strategies ; sports marketing ; sports institutions
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