مجلة الإبداع
Volume 6, Numéro 6, Pages 414-428
2016-11-26
Innovative Mix Marketing Mechanisms And Its Impact On The Organization's Performance
Authors : Benzaid Sara . Kourtel Farid .
Abstract
given the growing complexity of market desires and argued the environment in which the enterprise operates, innovation has shifted particularly in the catalog to the imperative to continue in an enterprise environment and upgrade its performance, covering innovation today both product pricing, distribution, and promotion policies, the more developmental and innovation activity increased it will result more value and benefit obtained from Of all mix policies , and to understand how to apply innovative thinking as practices on mix marketing we are going through our research to introduced innovative mechanisms and methods which Makes the consumer prefers enterprise products of its competitors , that’s why innovative marketing has been tool of creating consumer benefit and improve enterprise performance at the same time.
Keywords
innovative marketing, marketing mix innovation mechanism, improving performance
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