Les cahiers du CREAD
Volume 25, Numéro 90, Pages 79-105
2009-11-12
The Perception & Attitudes Of Smes Managers Towards E-commerce In Southern Algeria: With Special Reference To The Ghardaia County
Authors : Houari Maaradj . Medjedel Ahmed .
Abstract
An empirical study has been conducted by authors in the Wilaya (County) of Ghardaia (Southern Algeria) with the ultimate aim of surveying the local SMEs managers' perception and attitudes towards e-commerce. It seems that, these managers' perception and attitudes are on the whole positive. However, due mainly to poor endowment in material and technical factors as well as the environment inadequacy either economically, financially, institutionally and legally those SMEs cannot adopt currently E.C. solutions. Unfortunately, it follows a "Digital Marginalisation" and a failure when it comes to take up the challenge of "becoming global" for the studied SMEs
Keywords
E-commerce, SMEs, ICT, Perception, Attitudes
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