المـجــــلــــة العـــلمـــيـــة المـسـتـقـبــــل الاقــتــصــــــادي
Volume 10, Numéro 1, Pages 114-126
2022-12-30

Social Marketing And Attitudes Of Secondary School Students Towards Vocational Training And Education



Authors : Tichabet Yasmina . Hamoud Khamis Anoofli .

Abstract

This study aimed at investigating the attitudes of high school Algerian students towards vocational training and education, and to identify the role of social marketing in this field. Using a descriptive approach, data collection was carried out by means of the "attitudes of high school students towards vocational training and education scale" on a sample consisting of (220) students at the "Moufdi Zakaria" high school. Results revealed that there is a general passive view of vocational training and education among the participants. It was also found that social marketing is recognized as a priority concern in the mandates of stakeholders and policy makers of vocational training and education, that should be utilized in changing the stigma of this vital sector.

Keywords

vocational training and education; Attitudes; high school students; Algeria; Ghardaia

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