Volume 1, Numéro 1, Pages 75-85
Authors : Asma Haddad .
According to the American professor of Harvard University “J. Nye”, Soft power: “is the ability to get what you want through attraction rather than coercion or payments”, a concept that caught fire and went on to define the post-cold era, it comes from the attractiveness of country’s culture, political ideals, and policies, what “Nye” calls a country’s primary currencies. And under the pressure of changing international order, “societal security” has become closely linked to national security, today securitization of societal security takes place as a reaction to new generation warfare, and with the increased impact of social media, is gradually changing the dynamics of soft power around the world, as (Face book) provide great resources of data, “new world power is information”. The study seeks to analyze and evaluate the impact of the social networks on the societal security, and the structure of this research paper consists of two main parts, firstly it discusses the theoretical and conceptual framework of societal security, while the second part will present: The Social Networks as a means of softwar and its issues on the security, then finally concluding the results of the study.
softwar; securitization; societal security; social networks; identity issue; societal challenges.
Said Houari Amel