قراءات
Volume 14, Numéro 1, Pages 655-676
2022-12-15
Hollywood Cigarettes: How American Cinema Promotes Smoking Among Young Algerian Cinephiles
Authors : Kefali Walid .
Abstract
The present study reveals the implications of onscreen smoking on young Algerian cinephiles. It argues that media consumed by Algerians prompt a desensitization towards smoking and recruit more adolescent smokers. The study deploys a mixed methodology via conducting a survey to reveal the onscreen-smoking exposure rates. It lunches an analysis of a cross-compared list of top 10 popular action films viewed by Algerians on MBC channels, Egybest and Netflix during the last decade using content analysis. It also employs Mise-en-scène analysis of several scenes to account for tobacco product placement in movies. The study concludes that excessive exposure to onscreen-smoking is a major cause of smoking initiation among Algerians.
Keywords
Cigarettes ; Hollywood ; Film ; Algerian Youth ; Tobacco
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