مجلة العلوم الإنسانية
Volume 6, Numéro 1, Pages 221-241

دور الفايس بوك في تدعيم الحوار بين المنظمة والجمهور: دراسة في إطار نظرية الإتصال الحواري (الجزاء الأول

الكاتب : الصالحي حاتم علي حيدر .

الملخص

The role of Facebook in the reinforcement of dialogue between the organization and the public The study aims at monitoring and evaluating the use of the organizations, operating in Yemen, of Facebook, in strengthen the dialogue with their Publics, using the survey method, by analyzing the content of the Facebook Pages of 50 organizations in Yemen Which have been selected by using the method of the intentional sample, to evaluate their dialogic and interactive capacities through the Facebook from the perspective of the theory of the dialogic communication, the study has arrived into several results , the most important : -Most published contents on the websites and the pages of the Facebook have focused on targeting the agents and the members of the local community, On the other hand the products and the services of the organizations have come on top of the list of these contents. - the indications of the dialogic communications have appeared in medium degrees except the generation of return visits which has appeared in a low degree in the organizations' pages of the Facebook. -There were significant differences between the profit and non-profit organizations in the emergence of two indicators of Ease of interface and the dialogic loop.

الكلمات المفتاحية

Facebook; reinforcement of dialogue ; organization; dialogic loop