دراسات نفسية وتربوية
Volume 13, Numéro 1, Pages 53-62
1997-11-15
Advantages And Limitations Of Media Anti-drug: Campaigns In A Developing Country
Authors : Atman Ikhlef .
Abstract
The present paper discusses the role of mass-media anti-drug campaigns in controlling and preventing substance abuse in a developing country. It is an attempt to show the potential advantages of preventing substance abuse though media interventions. The paper also discusses the limitation of media-based prevention campaigns. Finally, a special attention, in this paper, is given to the issue of how to design effective mass-media preventive interventions. As a result, a number of steps have been identified which have the potential to render media anti-drug messages more persuasive and more effective.
Keywords
mass media; anti-drug; campaigns
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