مجلة الإقتصاد الجديد
Volume 13, Numéro 2, Pages 775-797
2022-09-01
The Role Of Big Data In Developing E-commerce Platforms In Algeria
Authors : Mokrani Abdelhadi .
Abstract
In this article, we tried to present a theoretical concept of big data in general, and E-commerce platforms, then attend to project these concepts, to the case of Algeria. Through a survey directed to a sample of(640 Algerians), to know the extent to which they use E-commerce platforms, and the characteristics of this sample, in order to provide an idea of how to use this digital data that can be collected from different sources , and exploit it in order to develop and improve E-commerce in Algeria.
Keywords
Big Data ; E-Commerce ; Personal Data ; Data Analysis ; Algeria
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