مجلة البشائر الاقتصادية
Volume 8, Numéro 2, Pages 961-982
2022-08-31

The Role Of Healthy Marketing In Enhancing Customer Satisfaction Case Study: Hospital Of "dar Al-hakim" Bechar



Authors : Sirat Samia . Bensedjad Narimane . Dahmane Asma .

Abstract

Abstract: The study aims to identify the role of the healthy marketing mix in private hospital institutions by measuring the elements of the healthy marketing mix (health service, pricing, distribution, promotion, physical evidence, operations, individuals) and its impact on customer satisfaction. We relied on the descriptive analytical approach and collected information using the questionnaire submitted to the study population of 50 clients at Dar Al-Hakim Hospital - Bechar-, the data were analyzed through some statistical tools in the SPSS.V 26 program. The study found a statistically significant effect between health marketing through the elements of its mixture and customer satisfaction in the hospital under study. JEL Classification : M31; I10.

Keywords

Key Words: healthy marketing; healthy marketing mix; Customer satisfaction; Dar Al-Hakim Hospital - Bechar –

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