The Influence of Social Media on Business Administration undergraduate ‎students’ Choice

Benraghda, Abdelmadjid; Ahmad Jahed, Mushtaq

مجلة آفاق للبحوث والدراسات
Volume 5, Numéro 2, Pages 35-43
2022-07-31

The Influence Of Social Media On Business Administration Undergraduate ‎students’ Choice

Authors : Benraghda Abdelmadjid . Ahmad Jahed Mushtaq .

Abstract

Social media has become a significant communication instrument ‎that everyone uses to connect to another person or a group of people or ‎even organizations. People use social media to share their reviews, ‎information, warnings, experiences, advice, and/or any kind of issues ‎that are interesting to their friends or “connection”. That information is ‎a helpful source, which may influence consumer’s decision-making. ‎Therefore, this study tries to investigate the advantages of social media ‎on the consumers’ attitudes. Usually consumers tend to believe in what ‎their friends recommend. Facebook, Twitter, or Instagram is the most ‎common social media sites that people share their lifestyle, products, ‎stories..., or even where they went for vacation. ‎