Aleph
Volume 9, Numéro 3, Pages 73-93
2022-06-25
The Neoliberal Mind Style In The Postcolonial Novel : The Case Of Ngozie’s Americanah And Unigwe’s On Black Sisters’ Street
Authors : Bessadat Aicha Imane . Abdelhakem Slimane .
Abstract
This paper aims to examine mind style in two postcolonial novels, Chimamanda Ngozie Adichie’s Americanah and Chika Unigwe’s On Black Sisters’ Street. We will demonstrate how neoliberal ideology is conveyed linguistically by means of characters’ mind styles. In doing this, we argue that it is productive to link Conceptual Metaphor Theory, Critical Discourse Analysis, and postcolonial theory to arrive at a comprehensive image to the way the author attributes neoliberal aspects to his characters for the purpose of highlighting the danger of this ideology in postcolonial societies. Throughout the analysis, we will explain the significance of the authors’ linguistic choices that are attributed to novel’s characters and their importance in the thematic development of postcolonial novel. Specifically, we will adopt the main principles of Conceptual Metaphor Theory to dig out the conceptual processes that set the mind style that adopts a neoliberal ideology backing them up with Critical Discourse Analysis.
Keywords
Mind Style ; Cognitive Stylistics ; Conceptual Metaphor Theory ; Critical Discourse Analysis ; Postcoloniality ; Neoliberalism
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