مجلة الاقتصاد و التنمية البشرية
Volume 12, Numéro 1, Pages 190-200
2021-07-04
Travel Decision Making Determinants: A Starting Point For Building An Effective Marketing Strategy
Authors : Boulkroune Randa . Beredjam Hanen .
Abstract
The main aim of this research was to define some attributes that visitors consider before making a travel decision to any tourism destination. we was particularly interested in this topic because people are constantly travelling from one place to another, and everyone is also one of them. When we go to sea port, airports and other means by which people travel we would see thousands of people. It is fascinating to know why people travel and how they decide which place to visit. We have had our answers to these questions by conducting this research and discussing some points "reasons "that should be considered when they set up their tourism marketing strategies. We think they are important for any tourism industry in the world today.
Keywords
travel decision, tourism destination, tourism marketing strategies, tourist.
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