La Revue des Sciences Commerciales
Volume 13, Numéro 1, Pages 148-167
2014-06-15
Motivations Et Avantages Des Alliances Stratégiques
Authors : Touri Rosa .
Abstract
The creation of strategic alliances is one of the options used increasingly by companies for their international development. On the other hand , local firms especially in emerging countries , are attracted to cooperation with multinationals coming to settle in their market , because that can be a lever for development in the domestic market . If the overall goal is to improve its performance based on cooperation with each other, the motivations of local and multinational companies to create joint ventures and the expected benefits of the latter can be very divergent.
Keywords
strategic alliances, joint ventures, alliances motivations , benefits of alliances
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