مجلة رقمنة للدراسات الإعلامية والاتصالية
Volume 2, Numéro 1, Pages 193-211
2022-06-25
إستراتيجية التسويق ألتأثيري بين ثنائية الُمؤثر والُمنتج - قراءة في المفاهيم والمقاربات الحديثة
الكاتب : إغالون نورة .
الملخص
Abstract: This research paper deals with the problem of influencer marketing strategy between the influencer and product duality and the reliance on digital influencers as o modern communication method for the purpose of marketing the image of the organization and promoting services, products and information , in addition to identifying the most prominent means used in marketing influencers through social networking sites, this activity that changed the concepts of marketing through social media. The internet has greatly tilted the balance in favor of the influencer marketing style at the expense of the traditional styles of marketing. This paper aims to revel the phenomenon of influencers in social media, analyze it and shed light of the electronic environment and its viral features that it provides to individuals, including influencers of content makers in social media: as well as identifying the limits and areas of influence they have, and the repercussions of that media and social influence.
الكلمات المفتاحية
المؤثر ; التس ; التأثيري ; استراتيجية ; المنتج
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