مجلة المجتمع والرياضة
Volume 5, Numéro 2, Pages 351-361
2022-06-11
The Function And Purpose Of Sports Media Economics In Electronic News An Empirical Study From The Perspective Of Algerian Journalists
Authors : Chaib Nabil .
Abstract
This scientific article aims to highlight the relationship between sports media and the logic of the market economy in the digital environment, especially since the electronic press, which has become today plays a crucial role in strengthening the sports economy, especially since it is based on an important principle, which is the transition from individual effort to collective effort to ensure preservation On the rights of the main production parties and other productive parties that have the power and the ability to control in support of the affairs of the sports economy. Through this study, we reached several results, most notably the lack of knowledge of electronic newspaper managers of the requirements of managing electronic institutions, and the lack of some of the skills necessary to deal with an advanced and accelerating digital environment at the level of hardware, software, consumption and promotion methods. What calls for the need to adopt new methods in pricing sports media content published in the Algerian electronic press, which take into account the communicative characteristics of the Web, the originality of the content and its informational value, and then knowledge.
Keywords
Sports; sports media; sports marketing; digital environment; sports advertising
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