المجلة الدولية للاداء الاقتصادي
Volume 5, Numéro 1, Pages 385-403
2022-06-04

Duality Between Online And Offline Shopping In The Age Of Covid-19 What Future For E-commerce In Algeria? (en)



Authors : Tebache Djamal . Chetbani Saida .

Abstract

The main objective of this paper is to explain this major turning point in world trade, particularly in a context of the Covid-19 health crisis and confinement. In this study, we rely on the theory of uncertainty to justify consumer choices, and we look at the situation of e-commerce in Algeria. The obtained results predict a more intensive digital revolution, which requires an adaptation to this possible trend, especially for developing countries that are lagging far behind in popularizing the use of ICTs.

Keywords

Digitalization ; ICTs ; Covid-19 ; e-commerce ; Algeria

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