مجلة اقتصاديات شمال افريقيا
Volume 9, Numéro 11, Pages 107-128
2013-06-10
Dell دور قاعدة بيانات الزبائن في تحليل الحصة السوقية دراسة حالة شركة دال
الكاتب : لجلط ابراهيم .
الملخص
With the growing use of information technology in the business environment, it become important for the companies to build a database of customers, including various demographic and psychological customers’ information, sales amounts, frequencies of dealing with the company, rebates granted, and the method of communication adopted such as e-mail or phone numbers. Companies use this data after processing and analysis to take a different marketing decisions, and that stand out mainly in the market share analysis by identifying real and potential collaborators, knowledge of customers' map, and the possibility of achieving an effective system of inverse feeding that ensures effective management of the relationship with the collaborator and increase market share. Dell Software is one of the international companies that use data rooms as a mean to communicate with customers, the firm focused on phone selling method at first, then expanded the use of its website and e-mail to target customers in various parts of the world, which enabled it to expand its market share in software
الكلمات المفتاحية
Database of customers, clients, Customer Relationship Management, market share analysis, feedback, DELL Company
مقالات مماثلة
Essameut Karima
.
pages 145-167.
رابحي سمير
.
ص 367-386.
حمد شفاء
.
ص 164-185.
محمد عبدالرحيم محجوب احمد محمد
.
خميس هارون آدم عيسى خميس
.
مارن يحيى مقدم أحمد مارن
.
سند ياسر تاج السر محمد سند
.
ص 483-510.
Benatallah Yasmina
.
pages 151-159.
