مجلة دفاتر اقتصادية
Volume 13, Numéro 1, Pages 714-729
2022-05-10
The Impact Of Supply Activities On Building The Enterprises Positioning In The International Market: Saidal Institution As A Case Study
Authors : Kazi Aoual Mohammed Choukri . Zeradna Mohamed .
Abstract
The study aims to determine the importance of supply activities in building the institution’s position in the international market. Theoretically, the study adopted the topic of international supply as an independent variable and the positioning strategy in the international market as a dependent variable. On the applied side, however, the study included identifying the impact of the commitment to implement supply activities on the organization’s position in the international market. The “SAIDAL” institution was chosen as an international institution and the study sample was randomly selected, with a size of 42 individuals. Through analyzing the questionnaire using (SPSS V.20) program, the results showed that this institution pays attention to international supply activities as a key factor in building positioning internationally. In addition, the study also found a correlation and impact relations between supply activities and positioning dimensions in the international market in terms of quality, cost, delivery speed and brand.
Keywords
International Supply ; Positioning ; International Markets
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