مجلة اقتصاديات شمال افريقيا
Volume 12, Numéro 14, Pages 185-202

دور الإبتكار التسويقي في تحقيق القدرة التنافسية في المؤسسات الصغيرة والمتوسطة - ملبنة النايلي بالجلفة أنموذجا

الكاتب : قاشي خالد . نواري خيرة . عثمان ليلى .

الملخص

This study aimed to identify the role of innovation and marketing to achieve the competitiveness of the institution studied, and to achieve the objective of the study and testing of hypotheses, we dealt with two types of data are of secondary data and primary data, where a questionnaire designed was distributed to members of the Board of Directors in the studied institution. Where to find averages and standard deviations and frequency distribution percentages, in order to identify the assessments of respondents for each of the statements contained hypotheses of the study were also tested using simple linear regression analysis.

الكلمات المفتاحية

innovation, marketing, capacity, competitiveness, enterprise, Djelfa