مجلة الإبتكار والتسويق
Volume 9, Numéro 1, Pages 742-757
2022-01-31
Exploring Web Csr Communication Of The Algerian Banks
Authors : Zieita Younes .
Abstract
Many scholars emphasized the benefits that can be gained from internet usage in corporate social responsibility (CSR) communication. Thus, we aim in this paper to explore the CSR communication on the Algerian banks’ websites. We have adopted a descriptive study using a quantitative survey to analyze the Algerian banks’ corporate websites, based on an adaptation of the analytical framework designed by Vitari et al. (2010). The sample comprised 19 websites of the Algerian banks that are subjects of the study. The results show that some Algerian banks communicate about CSR on their corporate websites. However, there is a low level of CSR information compared to other developing countries. Moreover, we have found a low level of CSR information communicated by the Algerian banks on their websites compared to other developing countries.
Keywords
corporate social responsibility ; csr communication ; developing country ; corporate website ; banks
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