مجلة الباحث
Volume 21, Numéro 1, Pages 85-96

The Role Of Technology Orientation In Enhancing Environmental Performance -3m Case Study-

Authors : Laouti Houcine Nasreddine . Bensefiane Zohra .

Abstract

This study aimed to identify the role of technology orientation in enhancing environmental performance. 3M Company was chosen as a model for the case study. To test the study hypothesis, the study relied on the descriptive approach to analyze the company’s sustainable report for the year 2020, and the annual report for the year 2019. The study concluded that adopting a technology orientation enhances the company’s environmental performance, through innovation and incorporation of cutting-edge technologies, as well as the implementation of best management practices. Finally, suggestions were made to help companies seeking to enhance their environmental performance through technology orientation.

Keywords

Technology orientation ; Environmental performance ; 3M Company ; Innovation ; Management practices