مجلة الاقتصاد والتنمية المستدامة
Volume 4, Numéro 3, Pages 116-135
2021-12-01

Influence Of Electronic Word-of-mouth On Consumer Behaviour



Authors : Sayah Fatima .

Abstract

This paper investigates the impact of electronic word-of-mouth (e-WOM) on consumers' purchase decisions, and more specifically on product attitude and purchase intention. After a brief review of the academic literature, we conducted a survey of 70 respondents. The results of the data analysis, using PLS structural equation modelling, show that e-WOM has a positive and a significant impact on product attitude and purchase intention. Managerial implications and avenues for future research are addressed.

Keywords

electronic word of mouth ; Product attitude ; Purchase intention ; Consumer behavior

Les articles similaires

حق المستهلك الالكتروني في العدول عن التعاقد في عقود التجارة الالكترونية Electronic Consumer (e-consumer) Right Of Cancelling Contracts In Electronic Commerce

لعمري صالحة . 
ص 133-148.

The Legal Regulation Of Electronic Commerce Electronic Commerce In Comparative Legislations Protection Of Consumer In Electronic Commerce Comparison Study Between Algiers Legislation And European Legislation

Moulay Zakaria .  Khedim Karim . 
pages 8-28.

النظام القانوني للإشهار الإلكتروني و حماية المستهلك في قانون التجارة الإلكترونية رقم 18- 05 The Legal System For Electronic Advertising And Consumer Protection In The Electronic Commerce Law No. 18-05

حليمي بلخير . 
ص 215-235.

E-advertising And Consumer Behaviour To The Publicالإشهار الإلكتروني والسلوك الإستهلاكي للجمهور

Amina Lagraa . 
ص 38-52.

تأثير الترويج على سلوك المستهلك The Impact Of Promotion On Consumer Behaviour

ميلودي أم الخير . 
ص 41-53.

Formats de citation