مجلة البشائر الاقتصادية
Volume 7, Numéro 3, Pages 980-992
2021-12-16
The Impact Of Internal Marketing Policies In Attaining Organizational Commitment The Case Of Ooredoo Company
Authors : Diab Abderrahmane .
Abstract
The main objective of this study is to measure the impact of internal marketing activities on orgnizational commitment of of Ooredoo company employees, by adopting the Foreman & Money scale. 43 questionnaires were distributed to the employees in 03 states: Saida; Mascara; Sidibelabbes. Several results were reached: 1) Internal marketing activities affect the organizational commitment of Ooridoo operator employees; 2) The training level affect the organizational commitment of Ooridoo operator employees; 3) The incentives provided have a high impact on the organizational commitment of the ooredoo operator employees; 4) The organizational vision affect the organizational commitment of Ooridoo operator employees.
Keywords
Internal marketing policies ; organizational ; commitment ; affective commitment ; commitment normative ; normative ; , continuance commitment
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