مجلة الإبداع
Volume 11, Numéro 2, Pages 361-373
2021-12-01

The Level Of Using New Technologies Of Information And Communication To Activate The Role Of Marketing Intelligence System In Smes Case Study Of Venus Laboratories



Authors : Harzeli Fahmi . Fares Fodil .

Abstract

This study aims to show the extent of the dependence of the SMEs on the information and data available on the various NTIC in order to activate the role of the marketing intelligence system. Where the study concluded that the company in question is highly dependent on the sources of information available on the virtual space, in particular on social media platforms, which allows it to remain vigilant on what is happening in its environment. But without these practices being equivalent to a system of marketing intelligence.

Keywords

marketing intelligence ; new technologies of information and communication ; social media

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