Aleph
Volume 8, Numéro 3, Pages 197-221
2021-11-05
Are The Activities Of “influencing” And “following” On Social-media Driving Users Into An Existential Crisis?
Authors : Saoudi Karima .
Abstract
The dangers of social media platforms on internet users have become important topics in the field of media studies for different types of research and approaches. The present article aims to study the specific activities of “influencing” and “following” on social media from the humanist and philosophical approach existentialism. Starting from the idea that social media platforms encourage human authenticity and “subjectivity” that existentialism advocate, the article analyses how internet users may go through an existential crisis by reading the activities of “influencing” and “following” according to Jean Paul Sartre’s concepts of “ self-deception ”and “ bad faith” . Next to uncovering the psychological and financial reasons behind the emergence of the “brand influencer industry” that increase the number of “influencers” and their subscribers , the article reaches the results that these activities may hamper human subjectivity by imposing well fixed roles to both the "influencer" and his" follower".
Keywords
social media ; influencing ; following ; bad faith ; self deception
Les articles similaires
Benia Sabrina
.
Beldjilali Fatiha
.
pages 276-286.
بن طلحة سامية
.
عيلان عمرو
.
ص 409-422.
فاطيمة الزهراء ابن سيرود
.
فيصل توامي
.
ص 40-54.
Gherabi Abdesselem
.
pages 146-163.
