مجلة إضافات إقتصادية
Volume 5, Numéro 2, Pages 329-345
2021-09-27
Authors : Chigara Hadjira . Metali Leila .
Abstract: In recent years, business ethics (honesty, responsibility, fairness, respect, transparency, citizenship) have gained great importance in marketing practices, as ethics programs can be profitable and help build long-term marketing relationships. The main purpose of this study is to examine the influence of applying marketing ethics on competitiveness among the small and medium sized enterprises (SMEs) in Algeria. To achieve this goal, a questionnaire was administered to a sample of (431) managers of SMEs, using the SPSS program to ensure the statistical analysis of the data. The results have shown the presence of a statistically significant influence of marketing ethics on the competitiveness of the Algerian SMEs.
: marketing; ethics; values; small and medium sized enterprises (SMEs); competitiveness
Liazid Ouahiba
.
pages 292-311.
Saida Boudjemai
.
Ben Nadir Nacer
.
ص 31-49.
Bouras A
.
Boudah A
.
pages 27-38.
لعبيدي شهرزاد
.
حفصاوي نور الهدى
.
ص 99-113.