Revue algérienne d'économie et gestion
Volume 15, Numéro 1, Pages 871-890
2021-06-30

The Impact Of Word Of Mouth On Intention To Purchase Green Products: An Empirical Study



Authors : Mouloudj Kamel . Bouarar Ahmed Chemseddine .

Abstract

The purpose of this study was to examine relationships between word of mouth (WOM); environmental awareness; attitude towards green products (ATGP); and intention to purchase green products (IPGP). The research employs a survey-based method. Using a 19-item questionnaire and convenience sampling method, the data were collected from 226 students enrolled at a university of Algiers (3) in Algeria. Multiple and simple linear regression was used to test the proposed hypotheses. The results show that the WOM; environmental awareness and ATGP have a significant positive impact on consumer’s IPGP. Moreover, WOM has a positive impact on both environmental awareness and ATGP; also, environmental awareness has a significant positive impact on ATGP.

Keywords

Attitude ; Awareness ; Behaviour ; Communication ; Eco-friendly

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