مجلة افاق علوم الادارة والاقتصاد
Volume 5, Numéro 1, Pages 456-476
2021-06-30

The Perception Of E-reputation On Social Media -case Study Of The Djezzy Enterprise In Algeria–



Authors : Saoudi Nedjoua . Kerrouche Mohamed Elamine . Said Hayat .

Abstract

Nowadays, the importance of e-reputation is widely accepted by academics and practitioners. However, relatively few studies were conducted in Algeria about this notion and its relationship with social media. Accordingly, this study focuses on the perception of e-reputation on social media from the customers' point of view through four main blocs "brand characteristics, quality of the website, quality of the service, social media", using a survey study on the Djezzy enterprise in Algeria on a convenient sample of 360 respondents. The main results of the current study show that Customers perceive the e-reputation of Djezzy enterprise on social media in a good way, and they also demonstrate that there are statistically significant differences in the perception of the e-reputation of Djezzy enterprise due to customer's age; educational level and occupation. These results are meant to allow the studied enterprise to use this kind of assets to strengthen its performance. Finally, discussion and recommendations were presented.

Keywords

Reputation; E-Reputation; Social Media; Customer’s Perception.

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