مجلة الإبداع
Volume 11, Numéro 1, Pages 724-737
2021-06-30
The Ingredients Of E-marketing In Algeria
Authors : Wahiba Yalichani .
Abstract
The study aims at identifying the fundamentals of e-marketing in Algeria and the reality of Algerian consumers' interaction with the idea of online shopping, and we have relied on obtaining statistical information on official Algerian state websites and relevant international digital statistics sites. The study concluded that the great efforts exerted by the Algerian state linked the Algerian consumer to the world of electronic shopping, but they remain in the beginning due to the weak flow of the Internet and the few holders of credit cards, but the cash crisis helped the spread of the culture of shopping and e-payment. Keywords:E-marketing, e-mail, Algeria, Internet
Keywords
:E-marketing ; e-mail ; Internet
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