مجلة الإبداع
Volume 11, Numéro 1, Pages 657-673
2021-06-30
Key Factors Influencing Bancassurance Success And Development In Algeria
Authors : Hamoul Tarik . Zeghni Nadjia . Ammam Rim .
Abstract
Banking and insurance were for a long time two strictly segregated areas of activity. bancassurance is a concept that has rewritten the way in which insurance products are distributed in many parts of the world and has the potential to do the same in many other markets. Many countries, especially developing countries, have been reforming their financial systems over the past two decades. The successes demonstrated by various bancassurance operations, although not all of them have been successful, have showed some key factors influencing bancassurance success and attracted the attention of the financial services sector, and the further new operations continue to be set up regularly. This article examines the appeal of bancassurance and outlines the key success factors that make the difference between winning and losing in bancassurance. The bank insurance alliance can be a highly profitable one when both strategy and execution are properly calibrated.
Keywords
Bank; insurance; strategic alliance ; bancassurance; key factors. ; Bank. ; Insurance ; strategic alliance ; bancassurance; key factors. ; strategic alliance ; bancassurance; key factors. ; strategic alliance ; bancassurance ; key factors
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