La Revue des Sciences Commerciales
Volume 15, Numéro 1, Pages 139-148
2016-03-20
The Key Factors Of Business Internationalization
Authors : Benachour Ratiba .
Abstract
The opening of markets and the internationalization of exchanges and the development of information technology and telecommunication have profoundly modified the company's economic, commercial and technological environment. This process is a challenge for companies that want to internationalize. In this paper, we present the main theories of internationalization and focus on the success factors that allow the company to survive and develop.
Keywords
business internationalization, companies, transaction costs, competitive advantages, international entrepreneurship.
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