La Revue des Sciences Commerciales
Volume 20, Numéro 1, Pages 242-259
2021-06-07
The Greenwashing : When The Green Argument Is Nothing But A Disguise Case Study : Greenwashing Of Dairy Products In Asian And African Countries
Authors : Zaida Wassila .
Abstract
Greenwashing is the founded solution to human and ecologic damages caused by the irrationnal consumption trend adopted all over the world those last few years. Each product or service business are promising us a healthier and ecological engaged way of consumption when buying their products and that they all are green and concerned in environnement protection. But what is it really hidden behind all those promises ? When selling dairy products, the marketing campaigns launched in Asian and African countries have succeeded in associating the consumption of those product to solid bones and good health. However, many recent researches proved that its effects on humain health aren’t that good. Moreover, a huge part of those researches showed negative impact of cattle breeds on climate and environnement as well. This following article reports, in a concise way, those reseaches results making us see dairy products without their green disguise. Thus, some recommandations are announced in order to turn their consumption in a less toxic way for both human health and environnement.
Keywords
greenwhashing ; sustainable development ; dairy products ; biological agriculture ; consumption
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