La Revue des Sciences Commerciales
Volume 20, Numéro 1, Pages 127-146
2021-06-07

The Impact Of Social Media On The E-reputation Of Algerian Hotels. An Analysis By Sem Structural Equations

Authors : Sari Nesrine . Hadj Slimane-kheroua Hind .

Abstract

Purpose: the purpose of this paper to study the impact of social media on the electronic reputation of hotel establishments in the wilaya of TLEMCEN. Design/methodology/ approach: first, we define the key concepts of our research that involved social media, electronic word of mouth and electronic reputation, then we present a literature review on previous works. In the empirical study we develop a questionnaire of 230 travellers who visited the wilaya of TLEMCEN, we chose the method of structural equations for data analysis with SmartPLS software (V.3.3.0). Finding: we found that social media have a strong influence on the various variables; they are also an important source of information for the decision-making of travellers for the choice of a hotel, so we have confirmed our research hypothesis.

Keywords

social media ; e-reputation ; E-WOM ; hotels ; SmartPLS