Revue des Etudes Economiques Approfondies
Volume 5, Numéro 2, Pages 53-78
2021-05-09
Organizational Theory Research , The Man With The Toughest Job At Gm Cheverlet Company
Authors : Dr. Bassam Bani-ata .
Abstract
General Motors Corporation is a U.S. Corporation, the world's largest automotive manufacturer for most of the 20th century and into the 21st. It was founded in 1908 by William C. Durant to consolidate several motorcar companies, and it soon included the makers of Buick, GMC, Oldsmobile (discontinued in 2004), Cadillac, and Oakland (later Pontiac) autos. GM acquired the Chevrolet auto company in 1918 and formed General Motors Acceptance Corporation (GMAC) in 1919 which constitute the Financing and insurance activities to GM customers and dealers, of which GM owns about a 10% stake.1 Chevrolet was founded by 'Louis Chevrolet and ousted GM founder William C. Durant on November 8, 1911'(Kimes & Cunterson, 1986). Chevrolet holds various car brands such as the Cavalier, Corvair, Impala, and Suburban etc. Chevrolet had a great influence on the American automobile market. In 1963 ‘one out of every ten cars sold in the U.S was a Chevrolet.’ (Kimes & Cunterson, 1986). GM has experienced historic financial hurdles that threatened its viability. The auto giant went through a brief Chapter 11 bankruptcy in 2009; it was bailed out by the United States government, under President Barrack Obama’s administration and returned to the stock market about a year later.1 GM has nevertheless retained its position as the world's leading automaker. As GM, Chevrolet is currently recovering from the economic downturn of 2007 -2010. In order to insure its full recovery, a though guy, James Campbell was appointed CEO by E. Jr. WHITECARE.
Keywords
Management ; Organization ; Researches
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