Recherchers economiques manageriales
Volume 14, Numéro 5, Pages 303-316
2020-12-31
The Impact Of Organizational Culture On The Acceptance Of The Use Of Technology : Tam As A Reference
Authors : Namouni Meriem .
Abstract
Abstract: The study aims to discover the impact of organizational culture as a independent variable on technology acceptance in the organization as a dependent variable, by developing the technology acceptance model TAM to include the dimensions of Organizational culture as a previous external variable affects the perception of benefit or usefulness and ease of use of technology and thus the actual and effective use of it. The study was conducted on a sample of 45 individuals of technology users at the Mapfre assistance Algeria insurance. The questionnaire was distributed as a tool to obtain information where the hypotheses were processed and tested using spss 26 programs. The study confirmed that the modified and proposed model is a tool that helps to understand and explain the effect of the organizational culture dimensions On individuals ’awareness of the necessity of change towards the accepting of technology and realizing the benefit gained from it through their actual participation in change and constant communication to achieve renewal and the repeated experience of the method that generates awareness about the benefit and ease of using technology so that the perception becomes a value and therefore shift behavior towards acceptance and actual use of technological device.
Keywords
organizational culture ; cultural values , change ; technology acceptance model.
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