Revue algérienne d'économie et gestion
Volume 14, Numéro 2, Pages 465-478
2020-12-31

The Influence Of Market Knowledge Sharing On Marketing Innovation Strategy: Empirical Study Of A Cosmetic Industry In Algeria



Authors : Hachemaoui Kamel . Amarni Abir .

Abstract

This study sets out to examine the influence of market knowledge sharing on marketing innovation strategy. Based on a survey of 150 employees from Unilever Algeria, this study applies the structural equation modeling approach to investigate the research model. The results show that market knowledge sharing has a strong positive effect on marketing innovation strategy represented by the sub dimension: product innovation strategy

Keywords

market knowledge sharing ; marketing innovation strategy ; product innovation

Les articles similaires

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Thé Cultural And Linguistic Impact Of Gothic Literature On The Identity Of Algerian Teenagers: A Metamorphosis.

Said Houari Amel . 
pages 257-268.

The Effect Of Internal Marketing On Knowledge Sharing -a Case Study Of The Algerian National Bank -

Chami Abderrahmen .  Kaddeche Soumia . 
pages 966-979.

The Impact Of Knowledge Sharing Behaviour On Organizational Learning In Business Organizations: The Case Of Some Firms Active In The Food Industry Sector In The Region Of Annaba.

Louracia Tahar .  Boukalkoul El-hadi . 
pages 766-780.

Formats de citation