مجلة الباحث
Volume 20, Numéro 1, Pages 145-152

Test The Intermediate Variables In The Relationship Between Satisfaction And Loyalty - An Empirical Study Of The Algerian Mobilis Telecom Entreprise-

Authors : Cherifi Djelloul . Soaur Youcef . Idrissi Mothtar .

Abstract

The current research aims to test the trust and commitment as intermediate variables in the relationship between customer satisfaction and loyalty in the Algerian Mobilis Telecom, therefore the empirical side goal for the research is to test these two factors depending on the structural equations and Bayesian analysis. The sample included 300 participants at Mobilis Telecom and the results of the study after statistical treatment using AMOS program confirmed the significance of trust and commitment as intermediate variables.

Keywords

Satisfaction ; Trust ; Commitment ; Loyalty