les cahiers du mecas
Volume 16, Numéro 2, Pages 180-190
2020-12-11
Identifying The Concept Of Communication Capital: Philosophical Analytical Review Of Foundational Literature And Approaches
Authors : Oucif Ferial . Amirat Amel .
Abstract
The following study aims to provide a summary survey of the various literature and works, both in the English and Portuguese languages, which were concerned with establishing the concept of communication capital and determining its basic approaches, whether directly or indirectly, as well as summarizing its common elements and explaining the differences between them. After examining the different meanings attributed to this fertile and most recent concept in the global knowledge circles and analyzing it philosophically in the midst of a diversity of opinions and related concepts, six possible basic approaches to understanding the communication capital were highlighted , In addition, a group of key elements was concluded as a means of organizing the existing approaches.
Keywords
Communication ; Corporate communication ; Communication capital ; Conceptualization ; Intangible assets
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