مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 13, Numéro 2, Pages 25-38
This study is intended to investigatethe reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70)customers when the analysis was performed using the statistical analysis program Spss . The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad.
e-marketing; Banking services; Customer satisfaction.
حسين الأمين شريط
أمينة بن خزناجي