مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 13, Numéro 2, Pages 25-38

E-marketing For Banking Services In Algeria And Their Relationship With Customer Satisfaction - An Applied Study On A Sample Of Banks -

Authors : Bendjima Omar . Benlakhdar Mohamed Larbi .

Abstract

This study is intended to investigatethe reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70)customers when the analysis was performed using the statistical analysis program Spss . The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad.

Keywords

e-marketing; Banking services; Customer satisfaction.

Impact Of Banking Service Quality On Customer Satisfaction -sample Study-

Djebar Bouketir .  Abdelakrim Hassani . 
pages 61-73.