دراسات وأبحاث
Volume 12, Numéro 4, Pages 1161-1175

Marketing Innovation In The Pharmaceutical Industry Via Digital Platforms Study Case Of The Algerian Digital Platform Pharmnet الإبتكار التسويقي في الصناعات الدوائية من خلال المنصات الرقمية دراسة حالة المنصة الرقمية الجزائرية - فارمانيت

Authors : سعدي رندة . قاشي خالد .

Abstract

Pharmaceutical industry depends on the abundance of technology, whether in manufacturing/marketing. Innovative marketing in the pharmaceutical industry provide an attractive marketing program that creates value for society. One of its most innovative means is digital platforms, as a conclusion the PharmNet digital platform offers innovative digital services for the public, health workers, also for a laboratory Pharmaceutical industry.

Keywords

Pharmaceutical Marketing ; Pharmaceutical industry ; Marketing Innovation ; PharmNet Digital Platform.