أبحاث إقتصادية معاصرة
Volume 2, Numéro 2, Pages 137-156
2019-10-30
Analysis Of Huawei Company's International Marketing Strategy
Authors : Dr. Aicha Benatallah .
Abstract
Abstract : This case study analyses and discusses the internationalization process of china's Huawei company, a leading telecommunication equipment manufacturer in world. This paper contributes to the theoretical orientation of international marketing strategy and discuss about Huawei international marketing strategy. Our research aims to explore the special features of the internationalization of a case study, and to explore the factors of entering the global market for high-tech companies which founded in emerging markets, by taking Huawei company as a case.
Keywords
Marketing, Strategy, Internationalization, Huawei
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