مجلة الاقتصاد الدولي والعولمة
Volume 1, Numéro 1, Pages 01-11
2018-12-01
The Effect Of Online Reviews On Hotel Booking Intention
Authors : Nacereddine Saoudi .
Abstract
Reviews and recommendation posted in the internet are considered as an important source of information. In view of this, the main purpose of this research is to investigate the effect of online reviews dimension, mainly credibility, expertise and timeliness, on hotel booking intention. A sample of Algerian Facebook users in Facebook groups (related to tourism) was targeted through an online questionnaire to collect data. Based upon our findings, we found that the source credibility and source expertise are significantly and positively correlated to hotel booking intention, whereas timeliness is weakly correlated and no significance. We also found that both credibility and expertise have positive impacts on travelers’ booking intention for hotels, meanwhile the timeliness of the message has found to have no significant impact.
Keywords
Online Reviews; Hotel Booking Intention; Online Reviews Dimensions.
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