مجلة الباحث الإقتصادي
Volume 8, Numéro 1, Pages 114-131
2020-06-30

The Impact Of Internal Marketing On Customer Satisfaction From The Viewpoint Of Hotel Workers In Setif



Authors : Bensedira Ammar . Bouhroud Fatiha .

Abstract

This research aims to highlight the importance of adopting internal marketing practices on customer satisfaction in Algerian tourism institutions. A survey was conducted on a sample of employees of hotel establishments in setif, and it was found through this study that there is a statistically significant correlation between the adoption of internal marketing practices and the level of awareness of the importance of internal marketing in achieving customer satisfaction, The results also indicated that internal marketing practices positively affect customer satisfaction.

Keywords

internal marketing; customer; customer satisfaction; Hotels; Tourism

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