Recherchers economiques manageriales
Volume 14, Numéro 4, Pages 267-288
2020-06-30
Strategic Flexibility And Competitive Advantage (case Study Of Al Baskaria Cement Company)
Authors : Bakhelili Mohamed Lamine . Chellali Abdelkadeur .
Abstract
In this study, it has been studied to determine the relationship between strategic flexibility in its dimensions (production flexibility, competitive flexibility, and resources flexibility) and competitive advantage of the company , In this context a field study has been conducted in (al baskaria cement company) using a questionnaire distributed to a convenience sample of 40 employees. As a result of the study it has been determined that; there is statistically significant relationship between strategic flexibilityin its dimensions and competitive advantage for the company under study.
Keywords
strategic flexibility; product flexibility; competitive flexibility; resources flexibility; competitive advantage
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