مجلة مينا للدراسات الإقتصادية
Volume 1, Numéro 2, Pages 280-295
2018-06-25
Meeting Thetraditional Marketing Goals Through Social Media: Case Study Of Asus Corporation
Authors : Karima Djallam . Hamid Benhadjouba .
Abstract
The purpose of this paper isto highlightthe importance of social media as a new marketing tool that serves the goals of the traditional marketing and helps institutions to improve their marketing performance. In order to meet those goals we decided to study Asus corporation experience in using social media marketing through presenting theirinitialprojects and objectives, strategies and their achievements.
Keywords
Keywords: Social media marketing, social media, web 2.0, marketing strategies.
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