مجلة أداء المؤسسات الجزائرية
Volume 3, Numéro 6, Pages 11-23

واقع تطبيق الابتكار التسويقي في التوزيع في الشركة الجزائرية للكهرباء والغاز دراسة حالة مديرية التوزيع (فرع ورقلة حضري

الكاتب : حميود عمار . شعوبي محمود فوزي .

الملخص

The aim of this study is to highlight the reality of marketing innovation application in distribution inside the Algerian company of electricity and gas through a case study on one of its distribution directions: Ouargla urban branch. Forty (40) questionnaires were distributed on a sample of its employees. After analyzing their answers, we concluded that this distribution direction applies the marketing innovation in distribution of electricity and gas products, and that the Algerian company of electricity and gas gives an importance to the marketing innovation application in distribution through applying it in its distribution directions.

الكلمات المفتاحية

marketing, distribution, innovation, marketing innovation, marketing innovation in distribution